The trend of global order fragmentation under Covid-19

The trend of global order fragmentation

Under the influence of the COVID-19 epidemic, for the majority of small and medium-sized trading enterprises, the trend of smaller orders is becoming more and more obvious. The orders placed by customers are no longer tens of thousands, but hundreds, with more and more small-and-short orders.

In traditional trade, overseas buyers' purchases are based on layer-by-layer distribution and wholesale. Large-scale buyers purchase in China, and then distribute to final retailers layer by layer. Nowadays more and more channel merchants and retailers are starting to get goods online while sometimes the minimum order quantity of customers is only one tenth of the regular order quantity.

This phenomenon is very troublesome in production and stocking, and it is difficult to mass produce. Many Chinese companies have also quickly adjusted their corporate strategies and rearranged the flexible production capacity of the company's supply chain. For example, if you sell tumblers, you can do some stocking of blank tumblers and materials, and then you can make a small order quantity such as 300 or 500 according to the needs of customers, and then customize the color and LOGO. Even now we can provide blank products for customers to do DIY sublimation printing to suit the their local niche market. For popular products, there will be more inventory. 

With the improvement of overseas e-commerce foundations such as payment and logistics, online exports will definitely exceed offline exports.

You can also download our catalogue of sublimation blanks from our website.